Crypto (still) wants to be seen.
Written by Josh Cornelius, editing from Jess Sloss and Steph Alinsug.
The desire to abstract away and conceal the intricacies of crypto is understandable. Crypto’s meta user experience is still full of risk and friction. Consumer adoption is limited. We’re far from the ease of use, simplicity, and scale that we’ve come to expect from digital products.
But if we actually believe this technology to be as revolutionary as we claim, we shouldn’t dull it down to fit within the sterile internet that proliferates in web2.
Obscuring crypto is a mistake. Crypto wants to be seen.
By putting crypto in a corner or abstracting it away you’re not only fighting against its very nature, but you’re intentionally diminishing its value.
The true value of digital ownership is only recognized in the presence of trust – which comes from the transparency and openness of blockchains – and liquidity – which comes from the aggregated attention pointed towards the assets and the freedom to transact with them.
These are our fundamental advantages over the legacy attention magnets. And you want to hide them?
We should do the exact opposite. Build products around experiences that show the power of digital ownership, the importance of provenance, the fun of block exploration, the unlocks of composability and interoperability.
It’s true, most people don’t yet understand why creating and collecting digital assets is interesting, or why having ownership in the networks they spend time contributing to is important, or why having full control over their data is essential.
But you’re here because you’re betting those things will become increasingly clear to more and more people. The web3 user experience today is as bad as it ever will be. Up only, so they say.
Rollups will bring costs down and scale up. Account abstraction will make using a new web3 app frictionless. The understanding of why ownership and agency on the internet is valuable will continue to proliferate.
User experience is not what holds people back – it’s motivation. Build something people truly want to be a part of, and you’ll be shocked at the lengths people will go to join you.